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Online Marketing


4 Steps to Determine ROI for Search Engine Optimization

Is using an SEO company really worth the money?  Well, there is a great way to decide this age old question.  It is called doing an ROI (return on investment) analysis of your SEO investment or potential investment. The parts to this equation are quite simple: Search volume for the Keyword in question The Click-through Rate (CTR) from the SERPs Your Site conversion rate Average customer value or average order value If you know these values, you can determine if your SEO Online Marketing efforts are making you money or loosing you money. Search Volume Use a tool like Google’s Keyword Tool or Wordtracker to pull in the ...

Recent Posts

  • How to Find Out if Your Customers Are Using Social Media

    Before you take the jump into the social media ocean, you may want to take a day and decide if your customers are even using social media.  My guess is that they are, but hey, what do I know. Here are a few ways that you can go about checking (spying) on your customers to [...]

  • 3 Ways to Protect Your Website From Content Thieves

    Plagiarism on the internet is not a blameless or harmless crime.  It can really hurt your online credibility and your search engine rankings.  Each duplicate piece of content can have a negative affect on your search engine ranking.  Google particularly watches the web for duplicate content and uses it in their algorithm for determining your [...]

  • Backlink 101

    What is Backlink According to Wikipedia? Backlinks (or back-links [UK]) are incoming links  to a website  or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of [...]

  • SEO 101

    What is SEO According to Wikipedia? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) [...]