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SEO 101

What is SEO According to Wikipedia?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

In Simple English

Web pages appear in a Google search result because their content matches the search and they have links to them from other pages indicating their importance. Therefore, in simple terms, Search Engine Optimization (SEO) involves writing pages that use keywords, words people use in searches and securing links from other pages to show how important your page is compared to others.

The Formula

Content + Backlink = Search Engine Success

A Simple 1-2-3 Guide to Getting Better Search Results

  1. Write content that uses keywords used by people who search
  2. Build links to your pages to show they are important
  3. Keep doing it!

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases. In many respects, it is simply quality control for websites. In a very simple way, SEO can be described as the followings,

Of course, there are many other issues to think about when doing SEO, but that is the basic part of Search Engine Optimization.

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